Philadelphia Restaurant Weekend at The Piazza - Identity/Brand Design

The Piazza is hosting the first annual Philadelphia Restaurant Weekend on May 1-2, 2010 and will feature 50 restaurants from around the region, each setting up for two day along with artists, crafters, and more. Sample dishes from all types of cuisine including American, Italian, Spanish, Tex-Mex, and Japanese. Some restaurants include El Camino Real, Bar Ferdinand, Rustica, P.Y.T., Fado, Darling's Diner, Apollinare, Varga Bar, Wine-O, The Latest Dish, Hikari, Elevation Burger, and more.

The Piazza asked Sedso to create the identity and branding for the Philadelphia Restaurant Weekend. The elements of the branding show the diversity among the various types of food being served. Colorful translations of a fork, knife, spoon and chopsticks float freely around the 'Philadelphia Restaurant Week' lock-up, mimicking the relaxed atmosphere representative of the restaurant festival that day.