Sedso Design

American Mortals - Boozhwah Animation

2011-12-16T15:15:00.003-05:00

Sedso Design recently created a Flash animation in collaboration with David Bond of American Mortals. David came to us with an idea, and even some of his own drawings, to have Sedso bring his vision for Boozhwah, an American Mortals beauty product, to life. See what its like to have your cake and eat it too...

Beauty's Bagel Shop - Oakland, Ca - Logo Design

2011-11-08T09:48:00.005-05:00

Beauty's Bagel Shop is the creation of Amy Remsen & Blake Joffe. In 2009, they moved to Oakland from Philadelphia on a whim, in search of a new city to call home. They fell in love immediately with the friendly people, beautiful landscape and amazing food. There was just one thing they found themselves longing for (aside from warm summer nights): amazing bagels! Armed with our culinary experience, love of food and desire to work together, they decided to open their own bagel shop and bring old-school, traditional bagels to the Bay Area.

The bagels at Beauty's Bagel Shop are Montreal-style, which means they are hand-rolled, boiled in honey water and baked in a wood-fired oven, resulting in a bagel that is soft in texture with a perfectly crunchy crust, a slight sweetness and a hint of smoke. Prepared with organic ingredients and baked in small batches throughout the day, there will always be a fresh, warm bagel waiting for you.

Here are the final logos Sedso Design developed for Beauty's Bagel Shop...

Menu, Signage & Website Design are in the process of being developed...

American Mortals - Hair-O-In Animation

2011-10-31T12:36:00.002-04:00

Sedso Design recently created a Flash animation in collaboration with David Bond of American Mortals. David came to us with an idea, and even some of his own drawings, to have Sedso bring his vision for Hair-O-In, an American Mortals hair conditioner product, to life. You'll definitely want some more, just a little bit more. You might even say pretty please...

PLACE YOUR ART HERE PRESENTS... BONJOUR! A SOLO SHOW BY NOSE GO

2011-08-17T20:31:00.002-04:00

PLACE YOUR ART HERE PRESENTS... BONJOUR!
RECENT WORK FROM NOSE GO

NOSE GO is a Philadelphia based artist with a passion for illustration and media arts.
He mixes fine art with a contemporary style to deliver highly energetic work.
His designs feature an assemblage of patterns, vibrant colors and characters derived
from his imagination and his surrounding environment.

Come check out a bunch of his work and have a few beers.
BYOB also encouraged.

SEDSO Design Gallery
1050 North Hancock Street, Suite 75, Philadelphia, PA
The Piazza | Northern Liberties

http://www.nosego.com/
http://nosego.blogspot.com/
http://www.placeyourarthere.com

Place Your Art Here presents: "Bonjour!" by NoseGo from Gabrielle Bonghi on Vimeo.

The show was also featured on Phrequency. There is also this write-up on Swellco & Swellco. Great coverage/photos of the show on the Part Time Studios blog.

Sedso Design Interview Featured on ThisIsItPhilly.com

2011-08-08T16:05:00.004-04:00

Sedso Design was interviewed by ThisIsItPhilly.com with Cheldin Barlatt Rumer.

This is it Philly: Sedso Design from Town Cryer on Vimeo.

Created and produced by Cheldin Barlatt Rumer, This is it Philly… connects regional and national celebrities, musicians, athletes, entertainers and trendsetters directly to the Philadelphia community, shares regional and national entertainment and lifestyle news and promotes newsworthy products, businesses and organizations through online video to encourage commerce, visitation and awareness for the city of Philadelphia.

Through its fast paced editing and upbeat format, This is it Philly… offers viewers an accurate depiction of the true Philadelphia lifestyle experience. The video segments found on this site vary from sit downs interviews to in depth features; from kitchen demonstrations to event coverage and from product launches to red carpet events.

Place Your Art Here - No Division Solo Show

2011-06-21T15:10:00.003-04:00

Place Your Art Here Presents...
WHAT HAVE WE DONE?!
Recent works from the NO DIVISION design syndicate.

JP Flexner, Robb Leef, and Edward Kelley together form NO DIVISION. They are an art & design collective based in Philadelphia, PA. They specialize in producing hand printed, limited edition posters as well as other merchandise and collateral for bands, record labels, venues and promoters all over the world.

Come check out a bunch of their work and have a few beers.
BYOB also encouraged.

http://wearenodivision.blogspot.com/
http://www.placeyourarthere.com/

Morimoto For Japan - Fundraiser Graphics

2011-05-10T09:31:00.004-04:00

Join Starr Restaurants for an intimate, meaningful & mouthwatering private event at Morimoto restaurant in Philadelphia to raise money for japan. The evening will start with passed hors d’oeuvres, sushi, champagne & a live cooking demonstration by the iron chef. then enjoy a special 5-course Omakase tasting menu with beverage pairings.

Philadelphia’s historic Freeman’s Auction House will join in on the relief efforts by facilitating a live auction, where a handful of exclusive items will be on offer.

Tuesday, June 7th, 6:30pm-10pm

DON’T MISS THIS ONE-OF-A-KIND EXPERIENCE WITH CHEF MORIMOTO.

$300 per person;* For reservations, call 215-413-9070

Morimoto, 723 Chestnut Street, Philadelphia, PA
morimotorestaurant.com starr-restaurant.com

* Price includes tax and tip. All proceeds will benefit the Philadelphia-Japan Disaster Relief Fund. A portion of the ticket price is tax-deductible.

Generous sponsors of Morimoto for Japan include: Courtney Apple Photography, Eventions Productions, Fiji Water, Freeman’s Auction House, Joto Sake, Party Rental Ltd., PTM Sport, Ruinart Champagne, Sedso Design, Southern Wine and Spirits, Trimbach Wine, Trinchero Family Estates, True World Foods and WJ Deutsch Wine.

American Mortals - Champo Animation

2011-05-05T19:54:00.003-04:00

Under The Red Carpet - CHAMPO! from AMMO on Vimeo.

Sedso Design recently created a Flash animation in collaboration with David Bond of American Mortals. David came to us with an idea, and even some of his own drawings, to have Sedso bring his vision for Champo, an American Mortals shampoo product, to life. Apparently, 'we don't need no stinkin' hair product!'

Jose Garces' JG Domestic - Full Page Ad

2011-03-31T08:15:00.004-04:00

Sedso recently finished a full page ad to be placed in Where Magazine for Jose Garces' most recent farm to table restaurant, JG Domestic, located on the ground floor of the Cira Centre in West Philadelphia near 30th St Station.

SEDSO's Place Your Art Here - Famous Musician Exhibition - Call for Entries + Opening Reception

2011-03-08T09:13:00.008-05:00

Place Your Are Here is a series of exhibitions created by SEDSO DESIGN. Each exhibition starts with an open call for entries, but every show has a different set of guidelines that the artist must follow to be admitted into the final show.
Submissions for our current show, Famous Musician, must focus on ONE of the musicians listed below and fit within an 8.5 x 11in vertical format. All entries must be black & white. Select entries will be included in the design of a permanent vinyl wrap that will cover the entire bar top at the Walnut Room, a discreet hotspot in Center City Philadelphia.

Notorious B.I.G. * James Brown * Michael Jackson * Bob Marley * Eric B. & Rakim * The Police * Beastie Boys * Eminem * N.W.A. * Tupac Shakur * Miles Davis * DJ Jazzy Jeff * Harold Melvin & the Blue Notes * ?uestlove * Janet Jackson * Will Smith * Al Green * Isaac Hayes * KRS-One * Diana Ross * Curtis Mayfield * Lee 'Scratch' Perry * Iggy Pop * David Bowie * Jay-Z * Tina Turner * Kanye West * Rick James * The Beatles * Rolling Stones * Chuck Berry * Little Richard * Aretha Franklin * The Roots * Ray Charles * Lady Gaga * Stevie Wonder * The Spinners * The Ramones * Ice T * Marvin Gaye * Bo Diddley * Prince * Schoolly D * The Clash * Johnny Cash * Madonna * David Bowie * Public Enemy * Nas * Run-DMC * Elton John * Dr. Dre * George Clinton (Parliament Funkadelic) * Wu-Tang Clan * Tina Turner * Justin Bieber * Rihanna * Snoop Dogg * OutKast * Ice Cube * Fugees * Cypress Hill * Busta Rhymes * Biz Markie * Queen Latifah * Grandmaster Flash * Big Punisher * Redman * LL Cool J * Afrika Bambaataa

This selection of musicians was chosen because their music is often played at the Walnut Room. If there is another musician you think might be appropriate, contact us and we'll consider letting you add them.

Entries may incorporate, but are not limited to, elements of illustration, screen printing, graphic design, water color, painting, etc., but all entries must be submitted digitally as a 300dpi, black & white JPG, TIF, EPS, AI or PDF. Original materials used to create the piece can be any kind of paint, marker, pen, pencil, ink, crayon, pastel, charcoal, etc., but keep in mind that pieces that aren't created digitally must be scanned so keeping the artwork fairly two-dimensional is preferable.

SUBMISSION GUIDELINES
- Artwork must be submitted digitally.
- 8.5 x 11in vertical format
- 300 dpi JPG, TIF, EPS, AI or PDF
- Black & White Only

RESTRICTIONS:
- Artwork CANNOT contain photography.
- Artwork CANNOT contain the famous musician's name.
- Artwork CANNOT be a horizontal format.
- Artwork CANNOT touch or bleed off any of the edges of the 8.5 x 11 in format.
- Artwork CANNOT contain a frame or border.

DEADLINE FOR ENTRIES:
Friday, March 18th, 2011, 5pm

Submissions should be emailed to info@placeyourarthere.com with Name of Artist, Name of Famous Musician, and Materials/Process used to make the original piece.

OPENING EXHIBITION:
Friday, March 25th, 2011, 7pm-10pm
Walnut Room - 1709 Walnut St., Philadelphia, PA 19103
http://www.walnutroomredux.com/

For more information about the guidelines for this event, visit:
http://www.facebook.com/event.php?eid=155117097879031

Uber Burger - Identity Design

2011-02-17T10:22:00.003-05:00

Uber Burger is a quick service burger joint in Newark, New Jersey located next to the Prudential Center, a sporting event and concert venue that is the home to the New Jersey Devils and Nets. Sedso has been developing the identity for the restaurant.

Ggressive Recordings Artwork for Releases GGR-020 - GGR-023

2011-02-17T09:20:00.004-05:00

Ggressive Recordings is an underground house music label based out of New York City. Sedso has been developing the artwork for label over the last year. Below are 4 of the most recent releases. Remixes by djkelee and Leon Blaq.

Check out: ggressiverecordings.com

Arrow Swim Club - Identity + Branding

2011-02-15T11:18:00.008-05:00

Sedso Design is working with Bart Blatstein and Nicole Cashman to develop the identity of the new Arrow Swim Club, a members-only, 21-and-over concept coming to Northern Liberties Philadelphia. Here's a sneak preview of whats to come . . . arrowswimclub.com

We have a limited number of pre-sale memberships available for our friends and colleagues. Email us@sedsodesign.com with your full name and email address and we will send you more information about applying for membership.

Sedso's Place Your Art Here Holiday Pop-Up Shop at Walnut Room

2010-11-30T14:11:00.006-05:00

Sedso will be hosting a Place Your Art Here Pop-Up Shop tonight at the Walnut Room in Center City Philadelphia. Artwork makes a great gift for the holidays so get some shopping done early at the Walnut Room while you have a few drinks.

Place Your Art Here Pop-Up Shop
Nov. 30th - 6-10pm

Affordable artwork in a variety of sizes
11”x 14” • 24 x19” • 20”x 20” • 30”x 30” • 40”x 40”
Prices ranging from $25-$150

DJ Royale spinning 10pm-2am
guest bartender Sharief (tips going to charity)

Walnut Room
1709 Walnut Street Philadelphia, PA 19103 P. 215.751.0201

Starr Restaurant's Japanese Concept at Bal Harbour Shops - Teaser Graphics

2010-11-20T10:55:00.004-05:00

Starr Restaurants is opening a new Japanese concept at the Bal Harbour Shops in Miami, Florida. This not-yet-named, 200-seat restaurant is set to open in early 2011 and will feature a modern twist on traditional Japanese dishes. Sedso created a variety of graphics to tease the opening of the new Starr restaurant. A 15 x 25 foot barricade was erected to hide the construction process within the space and we created large format graphics to cover this wall as well as postcards and pop-up banners for promotional purposes. Without a name or logo for the restaurant, the challenge was to design in such a way that gives the sense of a Japanese feeling while remaining somewhat ambiguous.

Large Format Barricade Graphic - Photo by Chris Kilayko of Mediascend

Before / After - Digital Rendering

Postcard & Retractable Banner Graphics

Starr Restaurant's Pop-Up Restaurant Series - Email Blast + Identity Design

2010-09-18T13:07:00.003-04:00

Starr Restaurant's has launched another event as part of the pop-up restaurant series. Previously held at the Washington Square restaurant space in Philadelphia, this event will take place at Continental Mid-town. A pop-up restaurant is a full-service, limited-run incubator restaurant bringing fresh talent and experimental concepts to Philadelphia.
The third installment of the pop-up series brings Munich to Center City via South Philly. South Philly Tap Room* chef Scott Schroeder taps kegs & fires-up the grill for an all-you-can-eat-and-drink Oktoberfest buffet dinner on the roof of Continental Mid-town for $45 (includes tax and tip). Call to reserve your ticket. Click here to view menu.

September 28th & September 29th – 6pm - 9pm
Make Your Reservations Now: 215.567.1800

* The South Philly bar that thinks good food and great beer is every Philadelphian’s God-given right.

Continental Mid-town - 1801 Chestnut Street - continentalmidtown.com

Ggressive Recordings Artwork for Releases GGR-016 + GGR-017

2010-08-25T17:47:00.010-04:00

Ggressive Recordings is an underground house music label based out of New York City. Sedso has been developing the artwork for label over the last few releases with use of vector graphics. We just finished up the release artwork for Nino Bellemo & Leon Blaq's Don't Stop ft. Chris Howland and Come On ft. Astada. djkelee and dj Christian on the remixes. Many new releases on the way . . .

Continental Back Cover Ad Design for Philadelphia Magazine + Best of Philly 2010

2010-08-17T10:16:00.008-04:00

Upon Sedso completing the redesign of the Continental Old City's menu system recently, the restaurant felt it would reinforce the new attention the restaurant was receiving with a full page, back cover advertisement in the latest issue of Philadelphia Magazine. The design came from a combination of the existing graphic elements created for the menus.
Ad Design:

This issue also included the annual Best of Philly winners for 2010. Sedso congratulates our clients at Starr Restaurant Organization and Garces Restaurant Group for taking home a bunch of the top prices for their amazing restaurants.

SRO:
El Rey • Best Hangover Cure • Chilaquiles, Parc • Best Salad • Warm Shrimp Salad, Pizzeria Stella • Best Gourmet Pizza, Alma de Cuba • Best Place for Girl’s Night Out, Barclay Prime • Best Burger Splurge, Butcher and Singer • Best Steakhouse
Email Blast Design:

GRG:
Garces Trading Co. • Best New Concept, Tinto • Best Happy Hour, Village Whiskey • Best Diet Buster • Short-rib and Cheddar French Fries

Continental Old City - Menu Design - Launch Party + Happy Hour

2010-06-23T09:43:00.012-04:00

SEDSO DESIGN is pleased to announce the launch of the newly designed menu system for Stephen Starr's Continental Martini Bar & Restaurant in Old City Philadelphia. As former employees of the Continental, Thomas Foley and Jason Ganski have a special connection to this project. We are extremely happy to see our designs on the tables of a restaurant we each spent over 5 years working for.

To celebrate, we invite you to join us at the Continental in Old City on 2nd and Market St, this Friday, June 25th to enjoy their new happy hour deals at the back room bar.

Enjoy $3 draft beers, $4 glasses of wine, $5 martinis + $1-$2 tapas bites from 5-7pm.

SEDSO DESIGN will display the design process for this project to give everyone a better understanding of how we go about designing a menu system for a client like the Continental. Check out the photos section below to preview the designs we completed for their Dinner, Drink, Lunch, Brunch, Dessert and Happy Hour menus.

This is an open event so feel free to pass it along to anyone and everyone. See you this Friday for Happy Hour!

To attend, view and share this event, go to our Facebook event.

Continental Olde City - 138 Market Street, Philadelphia, PA 215 923 6069
http://continentalmartinibar.com/

Starr Launches New Pop-Up Restaurant Series - Email Blast + Identity Design

2010-06-17T11:50:00.008-04:00

Starr Restaurants has launched a new pop-up restaurant series at the Washington Square restaurant space in Philadelphia. A pop-up restaurant is a full-service, limited-run incubator restaurant bringing fresh talent and experimental concepts to Philadelphia. First up: Talula’s Table* comes to Center City. Join Starr Restaurants, Aimee Olexy, and her Talula’s team Washington Square for an unrepeatable dining experience. Art Curated by Eileen Tognini. On the menu: over a dozen dishes, plus cheese and sweets, all prepared with Talula love. Summer wines, beer & cocktails, too . Click here to view menu.

It only runs for three days. June 29th, June 30th and July 1st from 6p.m. to 9:30p.m.
Make Your Reservations Now: 215•592•7787
* The New York Times-acclaimed gourmet market in Kennett Square that serves a nightly farmhouse table dinner.
Washington Square • 210 West Washington Square. Valet Parking Available.

Sedso's Place Your Art Here Exhibition featured on Phrequency & Philthy Blog

2010-06-11T11:05:00.004-04:00

Posted by Conrad Benner on Phrequency...

"For this month's First Friday I stopped by Trust Gallery to check out the deservedly hyped "Made In America," presented by the very site you're on right now, Phrequency.com. Then I scooted over to the Piazza to check out Sedso Design's "Place Your Art Here," featuring the stencil work of over fifty local artists. And finally, for the second month in a row I headed over to Bambi Gallery, this time to see "Nutritional Facts" (and yes, the artist did eat that much cereal!), and to meet and interview the wonderful oil/graphite on trash artist, Kim Alsbrooks, who explains how her "White Trash" exibition began simply as a joke, but has evolved so beautifully.

Bambi Gallery, if you don't already feel this way yourself, is one of the most consistently great places to First Friday. And luckily for me, it's about a five minute walk from my house.

I can't put my finger on it exactly, but this was one of my favorite First Fridays in a while. But why should I put my finger on it anyway? That would take all the fun out of you watching the video and discovering a reason for yourself. Enjoy!"

Check it all out here.

PYT's First Annual Burgerdelphia Burger Eating Contest - Identity/Brand Design

2010-04-30T13:40:00.006-04:00

Tommy Up's, P.Y.T., will host the first annual Burgerdelphia burger eating contest at noon on the main stage at The Piazza on May 1sr, 2010 as part of the Philadelphia Restaurant Weekend.

And a word from Tommy Up himself:

Philly, are you ready for Burger-Burger-Burgerdelphia? Philly's 1st Annual Burger Eating Contest this Saturday at the Piazza.
We will see how many PYT Burgers can be consumed in 10 minutes. Oh, we will see. Let's meet the competitors...

Eric Duong is a local Asian. He likes to breakdance, absolutely loves cheese and thinks he will win Burgerdelphia because he is really hungry all the time.
Leon Sonkin is a local dubstep dj/promoter. He likes hockey, cats, and has been watching Man Vs Food religiously in preparation for his victorious reign as Burgerdelphia champion.
Dave Wood hates the New York Yankees and Philadelphia Phillies more than world hunger. He once ate 18 cuts of pizza at dinner just for fun so burgerdelphia should be a walk in the park!
Malcolm Conway lives and dies for the Green Bay Packers and the Philadelphia Phillies, but hates competitor Dave Wood. Burgerdelphia should be no problem because he ate the South Street Heart Attack for an appetizer before his meal one night.
Katherine Stavniychuk says, "I am a pretty Russian girl with green eyes who loves me some MEAT!! I am 5'6" with shoulder length brown hair. I love love love burgers! and i love a challenge! would love to win and show everyone that a regular girl can eat lots of burgers too!"
DJ Sega is a local & national DJ legend, signed with Diplo's mad Decent Records & Old Head records. He is skinny, but he is hungry. He says, "This isn't a game anymore. This isn't funny."
Scotty Buck is a local nightlife and softball legend. he says, "Because I eat there 5 times a week and just feels like the right thing to do."
Jackson Galka: I'm one of those freakishly awkward skinny kids that can house large amounts of food in one sitting. It's all fun and games, but at the same time I take it seriously and I'm out to win.
David Jaffe is a local architectural engineer. Most people think his year long sabbatical from the industry has been due to the economy but a select few know it has been to train for Burgerdelphia with a strict regimen of burgers and whiskey.
Matt Gdowik is the champion of over 10 eating championships, and the creator and destroyer of the Summer of 1000 beers. He is also known as Silly Buddha.
Matty Mccone is a local house dj. loves dogs and playing music to relax. and believes he will win burgerdelphia due to the fact that being the skinny guy doesnt mean you cant beat the fat guy in a eating contest..... and he's here to prove it.
Ava-Lauren Weber is a local 9 year old girl. She says, "I'm nine and ate the pounder at cheeburger cheeburger and would love to participate in something like that again! let us know and my dad will take me on saturday - thanks!!! i live in old city philadelphia and LOVE PYT and so do my parents!"

Keep an eye out for Burgerdelphia Tshirts . . .

Philadelphia Restaurant Weekend at The Piazza - Identity/Brand Design

2010-04-30T12:59:00.007-04:00

The Piazza is hosting the first annual Philadelphia Restaurant Weekend on May 1-2, 2010 and will feature 50 restaurants from around the region, each setting up for two day along with artists, crafters, and more. Sample dishes from all types of cuisine including American, Italian, Spanish, Tex-Mex, and Japanese. Some restaurants include El Camino Real, Bar Ferdinand, Rustica, P.Y.T., Fado, Darling's Diner, Apollinare, Varga Bar, Wine-O, The Latest Dish, Hikari, Elevation Burger, and more.

The Piazza asked Sedso to create the identity and branding for the Philadelphia Restaurant Weekend. The elements of the branding show the diversity among the various types of food being served. Colorful translations of a fork, knife, spoon and chopsticks float freely around the 'Philadelphia Restaurant Week' lock-up, mimicking the relaxed atmosphere representative of the restaurant festival that day.

Starr Restaurants & Philabundance - Rittenhouse Row Spring Festival Collateral

2010-04-30T12:25:00.009-04:00

The Rittenhouse Row Festival, being held on May 1, 2010, is an annual event in Center City Philadelphia with street cafes, art, beauty, fashion shows, live music and entertainment from Avenue of the Arts to Rittenhouse Square along Walnut Street.

Primary Email Blast
Starr Restaurants asked Sedso to create marketing materials to encourage patrons to party with Starr Restaurants on the 1800 block of Walnut Street where Alma de Cuba, Barclay Prime, Butcher and Singer, Continental Mid-town and Parc will be serving up tasty treats. Swing by the culinary demonstration stage to watch Starr chefs in action. Try out some great new cocktails with Ketel One, Cuervo and Tanqueray. But most importantly on this day of eating and enjoying, help us in the fight against hunger in the Delaware Valley.

Secondary Email Blast

Postcards
Starr Restaurants has partnered with Philabundance so that when you donate non-perishable items to Philabundance, the region’s largest hunger relief organization, you will be entered to win dinner for 2 at all of the 13 Philadelphia Starr Restaurants.* Each item gives you one chance to win and you may enter as many times as you want.
* Drop off locations will be at each Starr Restaurant along Walnut Street and at the Philabundance truck located on 19th Street. The drawing will take place at the Culinary Demonstration Stage at 5pm. Cash contributions are also welcome, and $2 gets you a ticket.

Philly Phaithful Wholesale Catalog Design

2010-04-25T20:41:00.007-04:00

Philly Phaithful is a high quality t-shirt company with designs aimed to please Philly sports fans that root for the Phillies, Eagles, 76ers, and Flyers. Founder Dan Hershberg, a Cornell graduate and former employee of ESPN, started the t-shirt company from the ground up in 2008.

Philly Phaithful wanted to take things on the road so Sedso Design created a tri-fold catalog of their designs to pitch wholesale distribution to Philly-friendly bars and retail outlets across the country as part of their Phaithful Nation™ promotion.

Catalog Design

Here are a few of Philly Phaithful's t-shirt designs:

To check out more designs or to purchase merchandise by Philly Phaithful on their website. Read Philly Phaithful's NBC Philadelphia feature article here. PhillyPhaithful will also have a booth set up all summer long in the courtyard at The Piazza.

Jaden K of Dance.Philly - Website Design

2010-04-07T11:27:00.008-04:00

Jaden K, a tech-house dj/producer from the collective Dance.Philly, obtained the design and web development services of Sedso to complete his latest website. The design concept plays on the electronic nature of dj culture by utilizing digital-looking fonts and photography that exudes electricity to give the site the appropriate technologic feel.

All backgound imagery for the Jaden K website was created by Sedso Design. The process followed for each background image is as follows: 1) Take long exposure photograph while driving your car through the streets of Philadelphia. The streaks of color are caused by various light sources ranging from traffic lights, street lamps, vehicle brake lights, etc. 2) Intensify composition, color and contrast using Photoshop.

Sedso also created a short promotional documentary video for Dance.Philly.

Dance.Philly Documentary - Video Production

2010-03-24T13:46:00.009-04:00

Sedso Design is pleased to release it's first video production, a brief documentary of the Philadelphia-based dj collective, Dance.Philly, in conjunction with Bruce Pinchbeck. Dance.Philly is djs Jaden K, JNH and Luvitt. Yeah ha!

dance.philly promo from Sedso Design on Vimeo.

Credits:
Produced by: Sedso Design
Filmmaker: Bruce Pinchbeck
Music (featured track): Saeed Younan - Yeah Ha (Original Mix) - Younan Music

Barclay Prime + Brooklyn Brewery Beer Dinner - Email Blast Design

2010-03-05T14:54:00.006-05:00

On March 15th, Barclay Prime has an extraordinary event with renowned brewmaster and author, Garrett Oliver, from The Brooklyn Brewery. Internationally recognized as the foremost authority on the subject of traditional beer, Garrett will bring his entertaining style to the table for an unforgettable five-course menu paired with Brooklyn Brewery’s exceptional beer. Touted by The New York Times for his brilliant ability to match craft beer with great food, this will be an interactive experience with insightful commentary provided on each of the selections. Sedso designed: email blast.

Email Blast Design

Barclay Prime - 237 S. 18th Street, Philadelphia, PA 19103
215.732.7560 - barclayprime.com

Brooklyn Brewery - #1 Brewers Row - 79 North 11th Street - Brooklyn, NY 11211
718.486.7422 - brooklynbrewery.com

Buddakan New York - Chinese New Year Promotional Materials

2010-02-23T09:30:00.007-05:00

Buddakan New York offered a hand-crafted, 5 courses menu in the spirit of Chinese New Year to welcome in the year of the tiger. Designed by Sedso: email blast, postcard
Email Blast Design

Postcard Design

Alternative Email Blast Design

Morimoto - Lunch Menu Collateral Design

2010-01-29T08:44:00.008-05:00

Lunch has a new taste at Morimoto! Traditional Japanese dishes inspire the creation of Iron Chef Morimoto's new lunch menu additions. Experience hearty noodle bowls, bento-style rice dishes and pub-style sandwiches. Mon-Fri, 11:30am-2pm, 723 Chestnut Street. Designed by Sedso: promotional coupon, email blast and postcard.

Email Blast Design

Promo Coupon

Ggressive Recordings Release GGR-013

2010-01-24T18:51:00.003-05:00

Ggressive Recordings is an underground house music label based out of New York City. Sedso has been developing the artwork for label over the last few releases with heavy emphasis vector graphics. We just finished up the release artwork for Manhattan Love which will be released on Dec 29th exclusively on Beatport.

SLDesign - Blog Design

2010-01-24T18:13:00.007-05:00

SLDesign is a Philadelphia-based interior design studio. Sedso designed and developed a custom blog for SLDesign that matched the aesthetic of their existing website. With a Flash website, the client was unable to make updates on their own. Implementing the blog gave the client an outlet to share a variety of information such as design process, press releases, project updates, etc. The blog set-up gives the client the ability to handle these updates on their own because the blog is controlled using Wordpress and custom coding for a lightbox was also created to allow the client to create photo galleries.

Garces Restaurant Group - Newsletter Design - January 2010

2010-01-23T13:32:00.005-05:00

Sedso Design just recently completed the latest Garces Restaurant Group Newsletter. This newsletter featured Jose Garces on Iron Chef America, Philadelphia Magazine's 239 Best Dishes to Eat in Philly, Garces Trading Company Opening Soon as well as information about Amada, Tinto, Distrito, Chifa and Village Whiskey. Sedso designed and developed the HTML email newsletter as well as the version hosted on their website.

Tower Investments Commercial Real Estate - Rialto - Marketing Collateral

2010-01-23T13:09:00.006-05:00

Tower Investments Commercial Leasing Department is marketing the availability and rental of 5000 sq ft commercial spaces in The Rialto located at The Piazza in Philadelphia. Sedso designed this piece and art directed the photography taken by M. Scott Whitson of Visual Diction.

Starr Restaurant - Center City District Restaurant Week - Email Blast Design

2010-01-22T09:49:00.004-05:00

Starr Restaurant's Alma de Cuba, Buddakan, Butcher & Singer and El Vez are all taking part in Philadelphia's Center City Restaurant Week January 17-22 & 24-29. Diners take advantage of a 3 course meal for $35 at some of the finest restaurants in the city. View a full listing of all participating restaurants.

This email blast was designed by Sedso.

Starr Restaurant' Haiti Benefit - Email Blast + Postcard Design

2010-01-21T19:03:00.008-05:00

In the aftermath of the horrific disaster in Haiti, STARR Restaurants is stepping up to assist in recovery efforts. On Monday, January 25, 2010 SRO will donate 10% of sales from all meals purchased at any STARR restaurant to support the Clinton Bush Haiti Fund (CBHF).

This email blast was designed by Sedso along with printed piece to be given to customers that are dining at each of the restaurants.

Congratulations to Iron Chef Jose Garces

2009-11-23T09:54:00.006-05:00

Sedso Design would like to congratulate Jose Garces, the newest member of the Food Network's Iron Chef America team. In the final episode of The Next Iron Chef, Garces, battled it out and beat New York chef Jehangir Mehta, the final to chefs out of 10 contestants. All the best to Jose Garces and Garces Restaurant Group to all that is to come!

To read more, check out . . . Inquirer, Foobooz, Phoodie, Grub Street Philadelphia

Sedso Design has been working with Garces Restaurant Group to develop various projects. Sedso has created designs for the GRG Newsletter, Private Events Collateral and Special Event Promotion for Garces' restaurant - Distrito, Chifa.

Place Your Art Here Exhibition - First Friday by Sedso Design Group

2009-10-01T10:09:00.008-04:00

Place Your Art Here is an exhibition created by Sedso Design Group as part of of many First Friday Gallery Openings @ The Piazza this month. Place Your Art Here features more than 200 + entries from 57 artists with a variety of backgrounds. There were endless possibilities, but each entry had to follow a specific set of guidelines and fit within an existing template. All entries are black & white only and placed within a 5 x 7 vertical format.

Entries include: graphic design, illustration, typography, collage, photography, screen printing, finger painting, and everything in between . . .

Submissions for the exhibition by:
Alicyn Archuleta, Mat Arney, Brooks Bell, Andy Benson, Blip, James Comey, David Copestakes, Kelly Doyle, Paul Drzal, Kyle Ferino, Thomas Foley, Gregory Ganski, Jason Ganski, Jason Gates, Joshua Gittelman, Joey Gothelf, Maria Havranek, Matt Henneke, Ben Howard, Kenny Kim, Daniel Kress, Emily Ianacone, Natasha Laurenson, Mallory Anita Lawson, Marcos Lopez, Chris Macan, Dannell MacIlwraith, Aaron Massas, Victoria Masters, Victoria May, Imri Jonas Merritt, Natalie Lara Merritt, Lisa Meck, Spenser Michaels, Rene Michele, Jeffrey Scott Miller, Jana Nelson, Joshua Opdenaker, Andrew Papoutsis, Casandra Pedersen, Rob Quigley, Lenard Ranieri, Marie Rodriguez, Kate Rohrer, Jose Ruiz, Bill Sands, Chris Sembrot, Dan Simon, Minder Singh, Adam Sivel, John Kane Smith, Matt Sullivan, Alaa Taher, Mike Valentine, Luke Weidner, Jonathan Wilde, Bethany Willis

Friday, November 6th, 2009 – 8pm - 11pm

Prints will be on sale: 2 for $5, 5 for $10

Location:
Sedso Design Group Gallery - Space 75 at The Piazza
1050 North Hancock Street, Philadelphia, Pa 19146

Sedso Design's 'Place Your Art Here' Exhibition Featured On Philthy Blog

2009-09-10T14:35:00.003-04:00

Sedso Design Group's Place Your Art Here was featured on Philthy Blog during a feature they did on First Fridays at The Piazza.

F1rst Friday September from Philthy Blog on Vimeo.

'Fear & Bloating in Dubai' Article for Two.One.Five Magazine's Vol. 5 Issue Adrenaline

2009-08-13T10:05:00.009-04:00

two.one.five magazine is a Philadelphia-based publication that combines powerful writing and engaging images, wedded with high journalistic standards. two.one.five mag employs the most intriguing writers and artists in the region, enlisting them to make two.one.five a bold, innovative statement about Philadelphia and its inhabitants – and to beam this message world-wide. Sedso has been a design contributor for the publication since its inception and for Issue 5, Adrenaline, Sedso created the 8-page article titled Fear & Bloating in Dubai, a first hand encounter of author and photographer Elizabeth Bougerol's trip to the middle east.

two.one.five magazine will host the Adrenaline issue's launch party on Saturday, August 15, 2009 from 4pm-9pm at The Piazza in Northern Liberties Philadelphia in conjunction with Red Bull's Block to Block – Bike • Run • Skate Challenge. This is the only race that combines biking, running and skateboarding while bringing you through Philly’s hottest block parties at Nocturnal Skate Shop, the Mad Decent Mausoleum and The Piazza. Acclaimed performers such as Low Budget, Dave P, Sammy Slice, Dice Raw of The Roots, Mr. Lif and Elevator Fight will be amongst the entertainers performing.

Motion Graphics & Stop-Motion Animation For SLDesign Moving Announcement

2009-08-12T10:31:00.009-04:00

Chris Sheffield's SLDesign is a Philadelphia-based interior design studio that creates spaces that transcend trends and are uncompromisingly stylish and sophisticated. SLDesign asked Sedso to create an announcement to inform clients of their office move to the old milk bottle factory just north of Fishtown. This motion sequence is based around a stop-motion animation of photographs (simultaneously taken by Sedso while driving) of the ride from the old address to the new one. The animation combines a pattern overlay taken from the dotted lines of the SLDesign identity, distressed type/graphics taken from cardboard moving boxes, and the black & white (and occasional color) photographs of the stop-motion animation. The design below is the email blast graphic sent to all clients to launch the animated announcement.

Ggressive Recordings Release GGR-012

2009-08-11T16:28:00.005-04:00

Ggressive Recordings is an underground house music label based out of New York City. Sedso has been developing the artwork for label over the last few releases with heavy emphasis on vector graphics. We just finished up the release artwork for Full Body Work Out which will be released on Sept 1st exclusively on Beatport for djs just in time for the Labor Day weekend events. Artists on this release include: djkelee and Cevin Fisher . . .

Garces Restaurant Group Newsletter Design Announcing Jose Garces on The Next Iron Chef

2009-08-10T11:02:00.009-04:00

Sedso Design Group has just completed the design of Garces Restaurant Group's third newsletter. The newsletter announced Jose Garces being selected as a contestant on Food Network's The Next Iron Chef, his James Beard Award for Best Chef and his appearence on NBC's Today Show. It also features upcoming events at Garces' five Philadelphia restaurants - Amada, Tinto, Distrito, Chifa, and Village Whiskey, which is scheduled to open in the Fall. This also newsletter offers recipes for Tinto's French Toast and Pamplona Bloody Mary.

El Camino Real's Jen Zavala On Top Chef

2009-08-04T09:16:00.012-04:00

Sedso Design Group would like to congratulate Jen Zavala, Executive Chef of El Camino Real in Philadelphia, for being chosen as one of the contestants on the next Top Chef. Zavala is a self-taught chef and she brings "border food" to a new light, focusing on Norteña and Tejas cuisines at El Camino Real. Good luck Jen!

Logo for El Camino Real was created by Sedso Design Group.

Butcher & Singer Email Blast

2009-08-02T19:54:00.005-04:00

Butcher & Singer, by Stephan Starr of the Starr Restaurant Group in Philadelphia, is a steaks and chops spot that pays 'homage to old Hollywood, low lights and dark woods that evoke a feeling reminiscent of a bygone era when women donned full red lips, men wore a suit and tie and post-Prohibition liquor flowed freely.' Butcher & Singer has started a lunch special that features a 10oz. burger and fries for $5.95 (unheard of deal). Sedso completed the email blast that drew inspiration from the restaurants website intro that mimics the feeling of old black and white film strip movies. The first design was Sedso's favorite, but SRO preferred the same version in red that reinforced the reddish color from the identity.

Alma de Cuba Email Blast

2009-08-02T18:51:00.009-04:00

Alma de Cuba, a modern Cuban restaurant by Stephan Starr of the Starr Restaurant Group in Philadelphia, needed an email blast design to announce new menu items by Executive Chef Douglas Rodriguez. The email blast utilizes black and white imagery that is projected around the room on the walls inside the Alma de Cuba's lounge area. The red color field across the the center of the design is an abstraction of the Alma logo.

The Lounge at Alma de Cuba

City Paper Ad - The Piazza at Schmidt's

2009-08-02T17:42:00.010-04:00

Tower Investments' property The Piazza at Schmidts places ads every few weeks in the City Paper of Philadelphia. Sedso created this half-page ad to announce weekly events and the debut of Lee Jones' Sundae party in the 80,000 sq ft courtyard at The Piazza. The Piazza is also where Sedso Design Group's new office is located.

80,000 sq ft Courtyard at The Piazza

Parc Brasserie - Tour De France Email Blast

2009-07-21T10:04:00.007-04:00

Parc Brasserie, a restaurant, bistro and cafe located in Rittenhouse Square Philadelphia is part of the Starr Restaurant Organization by restaurateur Stephen Starr. As a celebration of the final week of the the Tour De France, Parc has teamed up with Trophy Bikes of Philadelphia to give customers a chance to win a Jamis Ventura Road Bike. For the design of the email blast Sedso created a manipulated version of the Tour De France logo to add the words 'is coming to Rittenhouse' that overlays a collage of photos of the bike that they will be giving away. The layering of the bike represents the many competitors taking part the Tour De France. The email blast was also reformatted to create a postcard.

Email Blast Design

Postcard Design

Distrito - Dining Days Email Blast

2009-07-21T09:30:00.004-04:00

Distrito is a modern Mexican restaurant by Chef Jose Garces, owner of Garces Restaurant Group. Distrito is taking part in the University City Dining Days promotion that runs from July 23 - July 30 that many restaurants in the West Philadelphia area. The design of the email blast utilizes the existing graphic elements of the identity and printed menus. You can view the menu as well which was designed in-house and not by Sedso.

Stephen Starr Events - Catering Menu Email Blast

2009-06-18T11:33:00.009-04:00

Stephen Starr Events is an offshoot of Starr Restaurant Organization that offers special event planning and catering services. Sedso was asked to create the design for the email blast and postcards that will serve as a marketing tool to inform customers of "five delectable summer menus sure to make any occasion reason to celebrate." Starr Events is offering the following menus: Southern BBQ, Steaks & Chops, Mediterranean, Italian, and Shore Seafood.

Ggressive Recordings Release GGR-011

2009-06-18T02:12:00.007-04:00

Ggressive Recordings is an underground house music label based out of New York City. Sedso has been developing a new direction for the artwork heavy on vector graphics. United We Tech will be released on June 30th exclusively on Beatport just in time for July 4th weekend events. Artists on this release include: djkelee, Jose Valtierra, Masi & Mello, and Dope Street . . .

El Camino Real Bar + Restaurant Identity

2009-04-13T18:46:00.010-04:00

El Camino Real is the 2nd restaurant by Owen Kamihira, creator of Bar Ferdinand, a spanish tapas bar in Northern Liberties, Philadelphia. El Camino Real is a Texas barbecue / Northern Mexican eatery with great dishes from both sides of the border by executive chef Jennifer Zavala who will be a contestant on Bravo's Top Chef. Sedso Design Group carried out an extensive branding exploration before settling on the logo you see below, a hand-drawn version with the iconic cowboy hat and sombrero separated by a dotted line 'border'. Sedso created temporary printed menus and set up a temporary extended splash page for the restaurant with dinner, lunch and brunch menus as well as necessary contact information.

Logo Process Sketches

New menu designs coming soon . . .

Ggressive Recordings Release GGR-010

2009-04-09T23:19:00.005-04:00

Ggressive Recordings is an underground house music label based out of New York City. Sedso created the artwork for the release and will be developing a new graphic direction for the label's artwork. This track will be released on April 21st exclusively on Beatport. Other artists on the label include: Cevin Fisher, Peter Bailey, Adam Freemer, That Kid Chris, Tedd Patterson and a slew of others . . .

Check out some sound clips of djkelee's 'How We Get Down'.

Garces Restaurant Group's 2nd Newsletter Design

2009-04-09T17:22:00.007-04:00

Sedso Design Group has just completed the design of Garces Restaurant Group's second newsletter. It features upcoming events at Garces' four Philadelphia restaurants - Amada, Tinto, Distrito and the new Latin-Asian addition, Chifa. Sedso had to restructure the newsletter this time around to incorporate the fourth restaurant. This newsletter offers a lot more content and keeps patrons up to date on what Jose Garces has to offer in the weeks to come.

Jose Garces was recently featured in this video on 6ABC Action News.

National Press Invites for Jose Garces' Peruvian/Cantonese Concept, Chifa

2009-03-20T01:02:00.011-04:00

Jose Garces opened Chifa, his 4th restaurant in Philadelphia under the Garces Restaurant Group. Chifa is Jose's tribute to the unique blend of Peruvian and Cantonese cuisines found in Peru. This event allowed attendees to sample some of the fine dishes Jose is offering at the restaurant. Chifa is located at 707 Chestnut Street in Philadelphia.

The invites were sent out to select members of the National Press throughout the United States. These invites were a short run of less than 300 pieces so they were produced digitally. Invites were mailed in a translucent white envelope that allowed the front of the invite to show through the front of the envelope. Mailing labels were placed on the outside of the envelope with the recipients mailing address. Profile PR was responsible for the public relations.

Invite Front & Back

Envelope Comp

To announce the opening of Chifa to the public, Sedso Design Group was asked to create the graphic for the email blast as well.

Email Blast

Sedso Donates Services to Benefit Bill Sands

2009-03-19T23:56:00.015-04:00

A benefit was held on March 16th, 2009 for Bill Sands and Sedso Design Group provided pro-bono design services to create collateral to raise awareness about the benefit event. Sedso created a flyer and poster for the event that was held at the Walnut Room with Djs Emynd + Bo Bliz, Sammy Slice, Isaac Jordan, Brendan Bring'em.

Flyer

Poster

Here's a little hyperbole about Bill Sands . . .

Buster Bedlingtons's Banger For Bill's Bills
Bill Sands is a super talented barback/skateboarder extraordinaire. While attempting yet another death defying trick, Bill slipped up and smashed his collarbone. Since both barbacking and skateboarding require the use of one’s arms, young Bill is out of luck and out of work for awhile. If you’re up to support a good cause and a damn good party, stop by Walnut Room this Monday and help Bill pay his bills. Oh, and in case you were curious, Buster Bedlington is Bill’s pretend porn name (don’t ask)

Check out Bill's SKills . . .

Bill Sands in "Few & Far Between" from Chris Mulhern on Vimeo

Grace Hats NY Spring/Summer Catalog

2009-02-02T12:43:00.012-05:00

Sedso Design Group has completed the Spring/Summer Catalog for Grace Hats, a Japanese hat design and wholesale distribution company based in New York. Grace Hats sources the finest materials from around the world and sells to a variety of retail outlets ranging from Urban Outfitters & Anthropologie to Barney's and Bloomingdale's. Sedso worked closely with members of Grace Hats to develop a concept and art direct the photoshoot on location in Point Pleasant, NJ during Fall of '08. The catalog is delivered to a variety of retail outlets for wholesale ordering. Each hat was shot individually and paired with swatches displaying the various color-ways available for each style. This was a 16 page self-cover printed 4-color offset.

Art Direction & Design:
Sedso Design Group - Thomas Foley & Jason Ganski

Gracte Hats:
Dan Brody, Rachel Kovalsky, Adanna Adams, Maggie Rugh

Models:
Still to come . . .

Photography:
Paul Chu

Make-up:
Dana Boyer

Printing:
Sea Group Graphics

Garces Restaurant Group's Private Event Collateral + Mailer

2008-12-29T20:57:00.023-05:00

Sedso Design Group has just completed Garces Restaurant Group's Private Events Package. This piece serves as a marketing tool to sell private event bookings at Garces' 3 restaurants - Amada, Tinto and Distrito. The package consists of a custom designed 3-panel folder, complete with business card holder and pocket for the three inserts (one for each restaurant) constructed without the use of glue. Once collated, the folder and inserts were placed in a clear envelope ready for mailing.

These are the full press sheets prior to die cutting, scoring and folding.

Inserts

Folder

Printed by:
Sea Group Graphics

Garces Restaurant Group's First Newletter Design

2008-12-05T15:15:00.002-05:00

Sedso Design Group has just completed the design of Garces Restaurant Group's first newsletter. It features upcoming events at Garces' three Philadelphia restaurants - Amada, Tinto and Distrito. This newsletter will keep patrons up to date on what Garces has to offer in the weeks to come.

Distrito Ad in METRO Today

2008-11-18T12:42:00.003-05:00

Sedso Design Group is pleased to announce an ad designed for Jose Garces’ Distrito Restaurant in West Philadelphia will be placed in today’s METRO (philadelphia). There is a small teaser for the Ad on the top right corner of the front page that directs you to pg 5 where the Full Page Ad will be shown.

These are the designs you will see . . .

Teaser Ad Design

Full Page Ad Design

Sedso Design Group is Thomas Foley & Jason Ganski. If there are any design projects you may be interested in having Sedso carry out, feel free to contact: us@sedsodesign.com

* Rob Quigley also contributed to the design of this Ad.