Continental Old City - Menu Design - Launch Party + Happy Hour

SEDSO DESIGN is pleased to announce the launch of the newly designed menu system for Stephen Starr's Continental Martini Bar & Restaurant in Old City Philadelphia. As former employees of the Continental, Thomas Foley and Jason Ganski have a special connection to this project. We are extremely happy to see our designs on the tables of a restaurant we each spent over 5 years working for.

To celebrate, we invite you to join us at the Continental in Old City on 2nd and Market St, this Friday, June 25th to enjoy their new happy hour deals at the back room bar.

Enjoy $3 draft beers, $4 glasses of wine, $5 martinis + $1-$2 tapas bites from 5-7pm.

SEDSO DESIGN will display the design process for this project to give everyone a better understanding of how we go about designing a menu system for a client like the Continental. Check out the photos section below to preview the designs we completed for their Dinner, Drink, Lunch, Brunch, Dessert and Happy Hour menus.

This is an open event so feel free to pass it along to anyone and everyone. See you this Friday for Happy Hour!

To attend, view and share this event, go to our Facebook event.

Continental Olde City - 138 Market Street, Philadelphia, PA 215 923 6069
http://continentalmartinibar.com/

Starr Launches New Pop-Up Restaurant Series - Email Blast + Identity Design

Starr Restaurants has launched a new pop-up restaurant series at the Washington Square restaurant space in Philadelphia. A pop-up restaurant is a full-service, limited-run incubator restaurant bringing fresh talent and experimental concepts to Philadelphia. First up: Talula’s Table* comes to Center City. Join Starr Restaurants, Aimee Olexy, and her Talula’s team Washington Square for an unrepeatable dining experience. Art Curated by Eileen Tognini. On the menu: over a dozen dishes, plus cheese and sweets, all prepared with Talula love. Summer wines, beer & cocktails, too . Click here to view menu.

It only runs for three days. June 29th, June 30th and July 1st from 6p.m. to 9:30p.m.
Make Your Reservations Now: 215•592•7787
* The New York Times-acclaimed gourmet market in Kennett Square that serves a nightly farmhouse table dinner.
Washington Square • 210 West Washington Square. Valet Parking Available.

Sedso's Place Your Art Here Exhibition featured on Phrequency & Philthy Blog

Posted by Conrad Benner on Phrequency...

"For this month's First Friday I stopped by Trust Gallery to check out the deservedly hyped "Made In America," presented by the very site you're on right now, Phrequency.com. Then I scooted over to the Piazza to check out Sedso Design's "Place Your Art Here," featuring the stencil work of over fifty local artists. And finally, for the second month in a row I headed over to Bambi Gallery, this time to see "Nutritional Facts" (and yes, the artist did eat that much cereal!), and to meet and interview the wonderful oil/graphite on trash artist, Kim Alsbrooks, who explains how her "White Trash" exibition began simply as a joke, but has evolved so beautifully.

Bambi Gallery, if you don't already feel this way yourself, is one of the most consistently great places to First Friday. And luckily for me, it's about a five minute walk from my house.

I can't put my finger on it exactly, but this was one of my favorite First Fridays in a while. But why should I put my finger on it anyway? That would take all the fun out of you watching the video and discovering a reason for yourself. Enjoy!"

Check it all out here.

PYT's First Annual Burgerdelphia Burger Eating Contest - Identity/Brand Design

Tommy Up's, P.Y.T., will host the first annual Burgerdelphia burger eating contest at noon on the main stage at The Piazza on May 1sr, 2010 as part of the Philadelphia Restaurant Weekend.

And a word from Tommy Up himself:

Philly, are you ready for Burger-Burger-Burgerdelphia? Philly's 1st Annual Burger Eating Contest this Saturday at the Piazza.
We will see how many PYT Burgers can be consumed in 10 minutes. Oh, we will see. Let's meet the competitors...

Eric Duong is a local Asian. He likes to breakdance, absolutely loves cheese and thinks he will win Burgerdelphia because he is really hungry all the time.
Leon Sonkin is a local dubstep dj/promoter. He likes hockey, cats, and has been watching Man Vs Food religiously in preparation for his victorious reign as Burgerdelphia champion.
Dave Wood hates the New York Yankees and Philadelphia Phillies more than world hunger. He once ate 18 cuts of pizza at dinner just for fun so burgerdelphia should be a walk in the park!
Malcolm Conway lives and dies for the Green Bay Packers and the Philadelphia Phillies, but hates competitor Dave Wood. Burgerdelphia should be no problem because he ate the South Street Heart Attack for an appetizer before his meal one night.
Katherine Stavniychuk says, "I am a pretty Russian girl with green eyes who loves me some MEAT!! I am 5'6" with shoulder length brown hair. I love love love burgers! and i love a challenge! would love to win and show everyone that a regular girl can eat lots of burgers too!"
DJ Sega is a local & national DJ legend, signed with Diplo's mad Decent Records & Old Head records. He is skinny, but he is hungry. He says, "This isn't a game anymore. This isn't funny."
Scotty Buck is a local nightlife and softball legend. he says, "Because I eat there 5 times a week and just feels like the right thing to do."
Jackson Galka: I'm one of those freakishly awkward skinny kids that can house large amounts of food in one sitting. It's all fun and games, but at the same time I take it seriously and I'm out to win.
David Jaffe is a local architectural engineer. Most people think his year long sabbatical from the industry has been due to the economy but a select few know it has been to train for Burgerdelphia with a strict regimen of burgers and whiskey.
Matt Gdowik is the champion of over 10 eating championships, and the creator and destroyer of the Summer of 1000 beers. He is also known as Silly Buddha.
Matty Mccone is a local house dj. loves dogs and playing music to relax. and believes he will win burgerdelphia due to the fact that being the skinny guy doesnt mean you cant beat the fat guy in a eating contest..... and he's here to prove it.
Ava-Lauren Weber is a local 9 year old girl. She says, "I'm nine and ate the pounder at cheeburger cheeburger and would love to participate in something like that again! let us know and my dad will take me on saturday - thanks!!! i live in old city philadelphia and LOVE PYT and so do my parents!"

Keep an eye out for Burgerdelphia Tshirts . . .

Philadelphia Restaurant Weekend at The Piazza - Identity/Brand Design

The Piazza is hosting the first annual Philadelphia Restaurant Weekend on May 1-2, 2010 and will feature 50 restaurants from around the region, each setting up for two day along with artists, crafters, and more. Sample dishes from all types of cuisine including American, Italian, Spanish, Tex-Mex, and Japanese. Some restaurants include El Camino Real, Bar Ferdinand, Rustica, P.Y.T., Fado, Darling's Diner, Apollinare, Varga Bar, Wine-O, The Latest Dish, Hikari, Elevation Burger, and more.

The Piazza asked Sedso to create the identity and branding for the Philadelphia Restaurant Weekend. The elements of the branding show the diversity among the various types of food being served. Colorful translations of a fork, knife, spoon and chopsticks float freely around the 'Philadelphia Restaurant Week' lock-up, mimicking the relaxed atmosphere representative of the restaurant festival that day.

Starr Restaurants & Philabundance - Rittenhouse Row Spring Festival Collateral

The Rittenhouse Row Festival, being held on May 1, 2010, is an annual event in Center City Philadelphia with street cafes, art, beauty, fashion shows, live music and entertainment from Avenue of the Arts to Rittenhouse Square along Walnut Street.

Primary Email Blast
Starr Restaurants asked Sedso to create marketing materials to encourage patrons to party with Starr Restaurants on the 1800 block of Walnut Street where Alma de Cuba, Barclay Prime, Butcher and Singer, Continental Mid-town and Parc will be serving up tasty treats. Swing by the culinary demonstration stage to watch Starr chefs in action. Try out some great new cocktails with Ketel One, Cuervo and Tanqueray. But most importantly on this day of eating and enjoying, help us in the fight against hunger in the Delaware Valley.

Secondary Email Blast

Postcards
Starr Restaurants has partnered with Philabundance so that when you donate non-perishable items to Philabundance, the region’s largest hunger relief organization, you will be entered to win dinner for 2 at all of the 13 Philadelphia Starr Restaurants.* Each item gives you one chance to win and you may enter as many times as you want.
* Drop off locations will be at each Starr Restaurant along Walnut Street and at the Philabundance truck located on 19th Street. The drawing will take place at the Culinary Demonstration Stage at 5pm. Cash contributions are also welcome, and $2 gets you a ticket.

Philly Phaithful Wholesale Catalog Design

Philly Phaithful is a high quality t-shirt company with designs aimed to please Philly sports fans that root for the Phillies, Eagles, 76ers, and Flyers. Founder Dan Hershberg, a Cornell graduate and former employee of ESPN, started the t-shirt company from the ground up in 2008.

Philly Phaithful wanted to take things on the road so Sedso Design created a tri-fold catalog of their designs to pitch wholesale distribution to Philly-friendly bars and retail outlets across the country as part of their Phaithful Nation™ promotion.

Catalog Design



Here are a few of Philly Phaithful's t-shirt designs:

To check out more designs or to purchase merchandise by Philly Phaithful on their website. Read Philly Phaithful's NBC Philadelphia feature article here. PhillyPhaithful will also have a booth set up all summer long in the courtyard at The Piazza.

Jaden K of Dance.Philly - Website Design

Jaden K, a tech-house dj/producer from the collective Dance.Philly, obtained the design and web development services of Sedso to complete his latest website. The design concept plays on the electronic nature of dj culture by utilizing digital-looking fonts and photography that exudes electricity to give the site the appropriate technologic feel.

All backgound imagery for the Jaden K website was created by Sedso Design. The process followed for each background image is as follows: 1) Take long exposure photograph while driving your car through the streets of Philadelphia. The streaks of color are caused by various light sources ranging from traffic lights, street lamps, vehicle brake lights, etc. 2) Intensify composition, color and contrast using Photoshop.

Sedso also created a short promotional documentary video for Dance.Philly.

Dance.Philly Documentary - Video Production

Sedso Design is pleased to release it's first video production, a brief documentary of the Philadelphia-based dj collective, Dance.Philly, in conjunction with Bruce Pinchbeck. Dance.Philly is djs Jaden K, JNH and Luvitt. Yeah ha!

dance.philly promo from Sedso Design on Vimeo.

Credits:
Produced by: Sedso Design
Filmmaker: Bruce Pinchbeck
Music (featured track): Saeed Younan - Yeah Ha (Original Mix) - Younan Music

Barclay Prime + Brooklyn Brewery Beer Dinner - Email Blast Design

On March 15th, Barclay Prime has an extraordinary event with renowned brewmaster and author, Garrett Oliver, from The Brooklyn Brewery. Internationally recognized as the foremost authority on the subject of traditional beer, Garrett will bring his entertaining style to the table for an unforgettable five-course menu paired with Brooklyn Brewery’s exceptional beer. Touted by The New York Times for his brilliant ability to match craft beer with great food, this will be an interactive experience with insightful commentary provided on each of the selections. Sedso designed: email blast.

Email Blast Design


Barclay Prime - 237 S. 18th Street, Philadelphia, PA 19103
215.732.7560 - barclayprime.com

Brooklyn Brewery - #1 Brewers Row - 79 North 11th Street - Brooklyn, NY 11211
718.486.7422 - brooklynbrewery.com